Why price beating is bad for business

Pricing, ugh. Why is it so difficult to figure out what to charge for things?  Why is the learning curve so painful? There is a sweet spot for every business, that allows you to turn a profit and still deliver a greater value to your customer.  But there are usually...

Profit Guilt

Oh boy, where do we begin?  I guess I’ll start with my own struggles with this. I started my business because I saw a need; a frustration among small business owners who felt overwhelmed by the day-to-day of running their business.  I saw that many people were highly...