My current marketing strategy is

  1. Be inspired by something.
  2. Share it with someone who would be inspired too.

We make marketing and sales feel so complicated. It’s really not. One of my coaches defines sales as “inspiring people into action.” When you see it this way, the only thing you need to do is BE inspiring.

People can read your energy. When your energy is aligned and you’re being real, they trust you. When it’s not, they don’t. So don’t even bother faking enthusiasm.

Instead, find your enthusiasm. You know what inspires you, so put your energy on that every single day. And then show up in the world with the kind of energy that inspires people into action.