Set Specific Goals

Revv It Up, Part 3: Set specific goals

If you’ve been in business a while and are working on growing, leveraging your time, or just getting A LOT busier next year then Revv It Up is your ticket.  Here’s what we’ve covered so far:

Revv It Up, Part 1: Review and assess (take the driver’s seat)

Revv It Up, Part 2: Your vision, bigger thinking creates better results (imagine the Finish Line)


Before you hit the road, you need to pull out that map and do a little planning.  Using your best judgement (i.e., realistic yet optimistic), GET READY. GET SET. GET Big Picture Goals.

Just like your visualization exercise, thinking BIG first is the best way to make the progress you want to make.


As a small business owner, your business and personal life are probably closely tied.  Many of your business goals (such as finances, or hiring) will directly relate to your personal goals (such as buying a house or having weekends off).  So you choose whether you want to look at your goals overall, separate them into business and personal, or just focus on business for now.


I mean, this is your world baby, I’m just playin’ in it.


At the risk of sounding a little short-sighted, I’m going to refer to BIG GOALS as those which you could feasibly accomplish within one year.  You may want to expand to a 2 or 5 year plan, but I personally find that the shorter timeframe keeps me more focused and motivated. 


Now, think about the vision you had of your ideal business last week.  What are some key elements that would help get you there?

  • A dollar amount that would allow you to expand
  • A product launch that would ground you in the marketplace
  • A press opportunity that would expose you to a worldwide audience


These are just a few examples of major shifts that can easily be converted into goals.

  1. Bring in $__________ in revenue.
  2. Release my book about my personalized system for ______.
  3. Get interviewed live on _____________.

Those are BIG GOALS, but certainly doable with some focused effort.  So let’s break them down into


Mile Marker Goals

For each of the 3 examples above, there are some specific actions to take along the way.  If you keep doing, or even keep trying to do these actions you will undoubtedly see progress.

Let’s say your BIG GOAL is #2 : to launch a book showcasing your signature method of doing things.  A MILE MARKER goal would be things like:

  • Book Outline
  • First draft
  • Editing
  • Review & Critiques
  • Book design
  • Marketing Strategy

And so on.  These are not the minutiae tasks that it will take to complete your goal, but rather the major points along the way – in order.  These will give you a sense of what is realistic within your timeframe while still keeping the overwhelm at bay (in reality there are hundreds of tasks that go along with writing a book, and that alone can stop people in their tracks).


Put some dates to your MILE MARKER goals, so that you know when you need to focus on what. Then, during that timeframe, you can make specific task lists and set micro goals for your objective.


Next week we’re talking money so put your big kid pants on and meet me back here.